comScore announces launch of Digital Analytix.

comScore, Inc. announced the global launch of comScore Digital Analytix, a solution in web analytics that enables digital marketers and analytics professionals to conduct in-depth forensic research on site-level activity through this highly agile and flexible data analysis architecture. Powered by the proprietary comScore Atomix technology, Digital Analytix utilizes unaggregated data that gives users the ability to run the reports they want, to deliver the insights they need.

“We are very excited to announce the launch of comScore Digital Analytix, the evolution of web analytics,” said Dr. Magid Abraham, comScore President & CEO. “This groundbreaking solution solves two of the most prevalent issues with web analytics today. While many web analytics tools use aggregated data sets that frequently handcuff the user from running the forensic analysis they desire, our Atomix technology maintains an unaggregated data set that can be manipulated from its raw form to address any business question. Secondly, we are introducing a new dimension to the web analytics universe with audience demographics so that users can understand site-level activity within the context of a broader marketing strategy. We believe these advantages combine for a truly unique offering that will deliver cross-organizational insights that help businesses optimize their digital strategies.”