Conexión Joins Lumin Collaborative.

ConexiónPublic Relations has joined the Lumin Collaborative – the industry’s two-year old think tank. Lumin is a unique collaboration between distinguished independent mid-size agencies to share training resources, identify industry best practices, develop new concepts, products and services based on business needs and focus on a curiosity and keen understanding of what’s next in effective communications. Carter Ryley Thomas, Padilla Speer Beardsley, Peppercom and
Patrice Tanaka & Co. are founding members.

“As we anticipate the future of PR and marketing, it is clear that we must better understand the market impact of minorities, human life-stages and non-traditional communication vehicles,” explained Mark Raper, Lumin’s founder and chairman. “In Conexión, Lumin now has the experience and brainpower of one of the hottest Hispanic marketing firms in the country.”

“Lumin’s mission is so smart for today’s changing marketplace,” noted Martín Llorens, President of Conexión. “The remarkable intellect and talent of the Lumin agencies, and their cooperative spirit, make all member agencies even more competitive.” Gaby Alban, Chief Operating Officer at Conexión, has joined Llorens on Lumin’s board of directors.

“As we continue to evolve Lumin’s mission, it becomes more and more apparent that adding smart member firms such as Conexión will only further enhance each individual agency’s ability to provide spot-on strategic counsel to our clients,” added Steve Cody, founding Lumin member and managing partner at Peppercom.