Conexión PR Emerges With Focus On U.S. Hispanic Market.

Conexión Public Relations is celebrating more than two years of creative success and a proven track record of client service by launching a new strategic corporate website, http://www.prconexion.com

Recent studies show an increased focus and attention to the more cost-efficient public relations industry, and point out the necessity of incorporating PR into advertising plans to boost results. With offices in Los Angeles and Miami, Conexión PR stands poised to capitalize on this recent trend by tailoring its services to the growing U.S. Hispanic market, representing such clients as Ford Motor Company, Genworth Financial (formerly GE Financial), Payless ShoeSource, T.J. Maxx, and the renowned children’s artist José-Luis Orozco, among others.

“This is truly an exciting time for our company, in that we have become an established leader with valuable relationships and insights into the U.S. Hispanic market, and proven our tireless commitment to quality, creativity and client service,” said Martín Llorens, Co-Founder and President of Conexión PR.

“We are a company with strong core values which are visible in everything we do. We look forward to people visiting our website to learn more about our philosophy and how we can help companies make valuable connections to the U.S. Hispanic market,” added Co-Founder and Vice President, Gaby Alban.

According to the book The Fall of Advertising and the Rise of PR, by Al and Laura Ries, advertising alone is no longer valid as a brand instigator. Due to the fact that PR lends credibility to any campaign, the authors state that the new purpose of advertising is merely to defend and hype a brand once Public Relations has built it, thereby rendering advertising relatively ineffective without at least a partial PR component. “To get something going from nothing, you need the validity that only third-party endorsements can bring. Therefore, the first stage of any new campaign ought to be public relations,” said Al and Laura Ries.

“It’s becoming increasingly important to address the unique needs and sensibilities of the U.S. Hispanic market,” said Tom Topinka, Genworth Financial, VP of Public Relations. “Conexión PR has been a true partner in many aspects of our Hispanic business initiative by consulting with us on the right strategy to best present ourselves to this new market and helping us expand our customer reach.”