Confie Seguros appoints Valeria Rico as Chief Marketing Officer.

Confie Seguros announced that it has acquired Seguros Sin Barreras.

In addition, Confie Seguros named Valeria Rico, former CEO and President of Lexicon Marketing, as Chief Marketing Officer. Ms. Rico helped Lexicon grow to become the top direct marketer to U.S. Hispanics and developed a number of best selling learning products with extraordinary brand name recognition and satisfaction among U.S. Spanish-dominant Latinos.

John Addeo, CEO of Confie Seguros, said, “Seguros Sin Barreras has a great brand name and strong reputation among Hispanic consumers and the combination of the company’s assets with Confie Seguros’ extensive locations will create a powerful market leader that will further expand our reach and enhance our ability to generate new customers. I would like to welcome Valeria to Confie Seguros and we look forward to benefiting from her creative talents.”

Seguros Sin Barreras is licensed in 49 states and maintains dedicated agents at two call centers that will complement Confie Seguros’ many retail locations.

“Confie Seguros has built a great company over the past few years and I am excited to join this growing business that focuses on Latino customers. I have a passion for this community and hope that my marketing and leadership talents will help to further establish the brand recognition of Confie Seguros.”