Conill wins Silver Film Lion
June 25, 2014
Conill has earned a Silver Film Lion at the 61st Cannes Lions International Festival of Creativity in Cannes, France.
“Robocop,” Conill’s 90-second commercial for the Consulate General of Argentina’s New Cinema Film Festival, scooped up the award in the Film category. Based on a true story, the work illustrates how a man’s life is complicated because his father names him after the main character of his favorite movie – Robocop. After much teasing and tormenting, the closing tagline reads “If a movie is going to change your life, make it the right one.”
The idea is grounded on a peculiar reality where parents in Latin American countries will sometimes name their children after characters or words they have seen or heard. “It may seem crazy, but giving children ridiculous names happens more frequently in Latin America than most might imagine,” said Conill Los Angeles VP / Creative Director Mario Granatur. “It’s what’s led to such classics as Usnavi and of course, Robocop.”
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