Conoco Phillips has an Acento.

Conoco Phillips has selected Los Angeles-based Acento to handle the launch of the company’s gasoline brands, Phillips 66, Conoco, and 76, into the Hispanic market.

“The growing Hispanic population in the ConocoPhillips core markets represents an ideal audience for our company,” says Terry Hunt, Director of Advertising & Brand Management. “Acento is the right partner to help us turn our commitment into a reality. We look forward to working together and creating a strategy that will increase ConocoPhillips’ presence and sales in this market.”

ConocoPhillips’ Hispanic initiative will include TV, Out-of-Home and Radio with original Spanish-language creative, and will be complemented with promotions as well as other Hispanic -specific events. The Hispanic creative will have synergy with the new general market campaign, maintaining the overall look and feel.