Consorte Media announces new email marketing and video advertising solutions.

Consorte Media announced two new targeted advertising programs, Consorte Email and Consorte TV, for advertisers eager to reach online Hispanics. The new programs give Consorte’s publisher partners additional ways to monetize their traffic, and will allow marketers to connect with online Hispanics via channels that engage and appeal to them.

Email marketing and video advertising have emerged as two of the most engaging and effective marketing platforms online today, especially when it comes to reaching the Hispanic audience. According to Forrester Research, 80% of the 23 million Hispanics online today use email. Further, a recent survey by Mintel Comperemedia showed that Hispanics welcome email promotions on average 11 times per month, whereas non-Hispanics only want to get promotional emails 7.4 times per month. With broadband connection rates of over 80%, Hispanics are also avid adopters of online video, watching and creating videos online more often than the general population.

“Advertisers are increasingly eager to reach Hispanics where they spend the most time online, including emailing and watching online videos,” said Alicia Morga, CEO of Consorte Media. “Consorte’s new email marketing and video advertising programs add significant value for our publishers, which can now generate new advertising revenue, while at the same time helping advertisers more effectively connect with a targeted Hispanic audience.”