The shape of the CPG demand curve for private label has changed.
Historically, consumers have navigated to store brands, also referred to as private brand or private label products, during challenging economic times. Current inflation and economic uncertainty would indicate that growth of private brands should be outpacing that of name brand products, but that’s not the case.
Download this comprehensive report from IRI for an update on the store brand landscape and emerging retailer opportunities to increase demand for their own brand and private brand offerings.
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