Consumer Reports publishes annual buying guide in Spanish.
December 27, 2009
Consumer Reports is going bilingual with the first-ever Spanish-language edition of its buying guide.
Entitled Guia de Compras 2010 de Consumer Reports, the foreword is penned by Julie Stav, host of Univision’s “Tu Dinero con Julie Stav”.
“With Hispanic buying power in the United States projected to hit $1.3 trillion by 2013, it is more important than ever to provide this demographic with the information to make informed purchasing decisions,” said John Sateja, Executive Vice President of Consumers Union, the publisher of Consumer Reports.
Elena Chavez, Manager, Spanish Language Outreach added, “Based on our celebrated tradition of accepting no advertisements and providing unbiased reviews, Guia de Compras 2010 will help Spanish-speaking consumers navigate through advertisements, faulty claims and thousands of product options.”