Consumer Reports & Univision Interactive Media launch Purchasing Advice to Hispanic Community.

Consumer Reports and Univision Interactive Media, Inc.announced a new venture that will provide Hispanic consumers with broader access to Consumer Reports’ unbiased and objective buying advice through Univision.com.

The two organizations have agreed to offer all the content available on ConsumerReportsenEspanol.org through the popular Univision.com web site. Previously, only limited amounts of Consumer Reports content were available through Univision.com.
The collaboration brings together Consumer Reports, the most trusted name in product testing and reporting, and the digital division of the premier U.S. Spanish-language media company, Univision Communications Inc.

For the first time, Univision.com users will be able to access content from the writers and editors of the respected Consumer Reports magazine directly from the “Servicios” (Services) section on Univision.com’s homepage. The new content includes Consumer Reports’ purchasing information, valuable shopping tips and product trends in Spanish. In line with Consumer Reports policy, the new section on Univision.com will be free of commercial advertisements.

“We recognize the growing importance of engaging the Hispanic community and providing members of that community with the tools to be active, savvy consumers,” said John Sateja, Executive Vice President of Consumers Union, the publisher of Consumer Reports. “This collaboration allows us to extend our brand recognition and strengthen our relationship with these consumers.”
“This new Spanish-language content provides Univision.com users with valuable purchasing tools and information that are easily accessible and empower them to make informed decisions for their families,” said Kevin Conroy, President of Univision Interactive Media, Inc.