Consumers aren’t Fooled when it comes to Marketing Tactics.

Do cartoon characters make cereal taste better? Is there something fun and dangerous about getting less for your money? MOM Brands certainly doesn’t think so – and knows that consumers don’t think so either. To showcase the marketing tactics used by many traditional CPG companies, the company partnered with Chicago-based comedy troupe Second City to produce a series of ”

These enlightening videos show consumers participating in what they think are real focus groups, moderated by Second City actors. The 11-video series demonstrates how perceptive consumers are when it comes to advertising, value and packaging waste, and highlights that they’re not easily fooled by things like mascots and endorsements.

“We know that our consumers are really smart, especially when it comes to their food choices, and these videos proved us right,” said Linda Fisher, director of corporate communications for MOM Brands. “At the end of the day, what they’re really looking for is a breakfast that tastes great and is a true value, and that’s exactly what our cereals provide.”

Staying true to its tradition of doing things a little differently than its competitors, MOM Brands will use these videos online and on its social channels, foregoing traditional advertising in favor of more creative and cost effective approaches that allow the company to pass on even more savings to consumers. To view the video series, visit http://www.malt-o-meal.com/second-city/.

CLICK on link below to view Focus Groups:
http://www.malt-o-meal.com/second-city/>