Consumers listening to music more and more on TVs.
June 10, 2008
In a new survey by Parks Associates, roughly two-thirds of U.S. and Canadian broadband households reported regular use of a PC to play music while at home, and one-third said they use a television to listen to music. MP3 players ranked equal to TVs, with one-third of households using these platforms for music, in the new report titled Digital Media Habits II.
“iPods are sexy, but not everybody has one,” said John Barrett, Director of Research at Parks Associates. “TVs are ubiquitous and increasingly capable of delivering a range of content, especially with new features like digital music delivery and place-shifting services. This is just the tip of the iceberg for TV applications.”
In the report, Parks Associates analysts recommend that developers and service providers account for these standard platforms when designing new digital entertainment services.
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For more information at http://www.parksassociates.com
