Consumers Spent $4.0 Billion Online In August.

Forrester Research, Inc. announced the results of the latest Forrester Online Retail Index. According to the 20th survey in this monthly series, total US spending on online sales increased from $3.98 billion in July to slightly over $4 billion in August. The number of households shopping online increased to 14.8 million in August, from 14.7 million in July. Consumers spent an average of $273 per person in August, compared with $270 in July. (Click above on ‘More Images’ for chart)

“It’s impressive that online shopping made such a quick comeback after the big drop in June,” said Christopher M. Kelley, analyst at Forrester. “It appears that many consumers may have taken their tax refund checks and gone online to get ready for school or to buy a hard-earned gift for themselves.”

For more information at http://www.forrester.com