Content or Conversation: Where will the smart money be when FIFA hits Brazil in 2013?
July 16, 2010
As social media becomes a mainstream communication channel, should brand owners who have traditionally sponsored rights owners to attract an audience be switching their investment away from the content and focusing instead on the conversation taking place in social media? If they should, what does this mean for the future of sports rights?
By Stuart Cain, managing partner, global sports practice, Mindshare
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