Content ROI Center launches. [REPORT]
October 2, 2012
The Chief Marketing Officer (CMO) Council announced the launch of the Content ROI Center, a new strategic interest community dedicated to the evolving discipline of content marketing. The center was formed to audit and assess the current state of content marketing while advocating for best practices to improve its quality, influence, and ROI.
According to the CMO Council, content marketing now accounts for an estimated 25 percent of B2B marketing budgets. These investments are expected to continue rising as companies seek to keep pace with the insatiable appetite for relevant content and conversations across multiplying formats, delivery channels, platforms, audiences, and device types.
“The capacity to deliver timely, relevant, and captivating authority leadership content is critical to elevating market influence, branding, and prospect harvesting in today’s customer-savvy and digitally driven marketplace,” said Donovan Neale-May, Executive Director of the CMO Council. “However, most companies still lack the necessary strategies, processes, resources, and best practices for effective content programs. The Content ROI Center will seek to engage market leaders in identifying winning strategies to improve content performance while developing a comprehensive auditing tool for evaluating and justifying content marketing investments.”
To kick things off, the center is featuring the first in a series of original articles and reports from leaders in the field of content marketing. “Authority Leadership Marketing: Making Content the Cornerstone of Customer Engagement and Relevance” delves into the value and potential of peer-powered, insight-driven content campaigns in driving brand awareness, perception, deal contention, and buyer consideration. The author, Dave Murray, heads the Content Marketing Practice of GlobalFluency, a company that has originated hundreds of successful content marketing programs for leading B2B companies. It also powers successful peer-driven networks, including the CMO Council and the Business Performance Innovation (BPI) Network.
To download the complimentary whitepaper CLICK on link below:
http://www.cmocouncil.org/r/content-roi-whitepaper>
