Coors Brewing Supports Hispanic College Students.
September 9, 2002
Coors Light, the official sponsor of the 2002 Maná Revolución de Amor U.S. fall concert tour, and Maná have joined forces to support Hispanic college students across the U.S. and Puerto Rico through the Hispanic Association of Colleges and Universities (HACU) Coors Light Academic Success in Education (CLASE) Scholarship Fund. For every Maná concert ticket sold, Maná will donate $.50, which Coors Light will match with an additional $.50, for a combined maximum contribution of $200,000.
“Coors Light is excited to sponsor this highly-awaited Maná concert tour and to work with such a respected and socially-conscious musical group to help benefit Hispanic college students,” said Paul Mendieta, Ethnic Marketing Director, Coors Brewing Company. “Our partnership with HACU and Maná provides fans an exciting entertainment experience, while participating in a worthy cause by giving back to the community. It’s a win-win situation for everyone,” added Mendieta.