Coors Light & Azteca America La Quiniela Refrescante.

While fans of La Liga Azteca – Futbol Mexicano watch their favorite teams on the field this season, Coors Light and Azteca America will give them a chance to win off the field with Coors Light La Quiniela Refrescante.

A “Quiniela” is a well known game in Latin American countries. It is played on a weekly basis during soccer tournaments and allows players to follow the action by guessing the results of the soccer matches. The Quiniela is not only fun, it also gives players bragging rights when they pick the winning scores and teams.

Adult consumers, 21 and older (except in CA), who play the Coors Light Quiniela Refrescante will have a chance to win $1 million when they play a weekly picks game online at www.quinielarefrescante.com.

“Soccer is the number one sport among Hispanic males and they passionately follow the league games and their favorite teams,” David Garcia, Coors Light Hispanic brand manager, said.

“Coors Light has a strong year round partnership with Azteca America and the Coors Light La Quiniela Refrescante is a unique way we can increase excitement about soccer during the 2009 FLM season,” he added.