Coors Light Cold Activated Announcers

Anyone who’s cracked open a Coors Light knows that it’s best enjoyed when the mountains on the packaging turn blue. To celebrate the brand’s iconic cold activated cans and bottles, its latest radio campaign, called Cold Activated Announcers, features voice actors who recorded the ad in an ice plunge chilled to 42 degrees. The campaign was created in partnership with alma.

In the spot, we see the announcers wade into ice plunges to read Coors Light’s radio ad scripts, and the results were refreshingly chill. As the voice actors powered through, as one does in cold temperatures, they delivered an ad that takes the brand’s mountain cold refreshment to new heights.

The ad creative will run live on national audio streaming platforms beginning April 2.
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