Coors Light contest asks Adult Consumers how they stay Cool.

Coors Light is encouraging adult beer drinkers to share ways they stay cool, with unique prizes going to those with the best submissions. Entries can be submitted by legal U.S. residents in either English or Spanish to www.piensenfrio.com.

When things heat up, how do you stay cool?

* Do you stay cool to score the winning goal?
* Do you play it cool when a pretty girl walks by?
* Do you keep cool under pressure?

Contest participation is easy – adult beer drinkers, 21 and older, just submit an original video, photo or blog describing how they stay cool. Entrants can register and submit videos, photos and blogs at http://www.piensaenfrio.com/concurso. Once entered, other adult consumers can vote on entries. Entries can be shared by email, social networking sites, blogs, etc. The top entries will be determined by a combination of votes and a Coors Light judging panel which will evaluate entries based on creativity and originality (40%), closeness to the Piensa en frio theme (50%) and representation of Coors Light (10%). Winning entries will win cool prizes like:

* Coors Light – Stainless Steel Cooler
* Coors Light – Dartboard Cabinet, Dartboard and Dart Set
* Coors Light – Watch
* DVD Player
* Noise Canceling Headphones

Videos, photos and blogs as well as complete official rules and prize information are also provided on the contest site. Entries may not use or reference copyrighted materials or personalities and all persons appearing in entries must be at least 21 years of age. California residents are not eligible to receive prizes but will receive a free screensaver download from piensaenfrio.com.

Piensaenfrio.com is a fun destination with videos, games, and user polls for adult beer drinkers who can stay cool under pressure.