Coors Light Rock Prendido ’05 Tour.

Coors Light presents the Rock Prendido ’05 tour at the Smirnoff Music Center in Dallas on Sunday, July 10, 2005 featuring acclaimed rock en espanol bands Cafe Tacvba, Kinky and Maldita Vecindad. The Dallas performance is part of a 19-city U.S. tour taking the artists to several cities including New York, Los Angeles, Denver and San Diego.

“Sponsoring the Rock Prendido tour is exciting for Coors,” said Paul Mendieta, director of multicultural marketing for Coors Brewing Company. “Rock en espanol bands are increasingly popular among Latinos living in the U.S. and we’re proud to bring this caliber of talent to the markets in which our consumers live.”