Coors Light takes Soccer Aficionados to Glory.

Coors Light, the official U.S. beer sponsor of LigaMX, formerly known as FMF’s Primera Division, brings legal-drinking-age fans the ultimate way to express their passion for soccer via the “Alcanza la Gloria! Go for Super Cold!” weekly interactive Quiniela sweepstakes.

Quiniela is an interactive soccer game that gives LigaMX fans the opportunity each week to predict which teams will win each jornada, or round, including the playoffs and finals. Consumers with the most correct predictions are entered into the sweepstakes for a chance to win up to $1,000 that week. By visiting and entering the UPC code found on Coors Light cans and bottles, soccer fans across the U.S. (excluding California) will have a chance to participate by predicting who will win upcoming bouts between their favorite teams. Consumers qualify for a chance to win exciting prizes with each of their predictions. Prizes include prepaid cards, Todofut gift cards and the greatest prize for any passionate LigaMX fan, a trip to the 2013 Clausura finals in Mexico.

“Fans who visit can experience the virtual Quiniela, elevating their experience of making predictions and pairing it with the chance to win great prizes, “said Cris Rivera, Coors Light Hispanic marketing manager. “Fans will also have the opportunity to score the ultimate goal of winning a trip to the finals in Mexico along with other prizes while doing what they do best, living their passion for the greatest sport on earth.”

Coors Light brings fans even closer to the soccer field by giving them an edge when making their predictions through the Coors Light FMF 2012 Apertura Season program guide, available in participating stores, which contains information about the FMF’s LigaMX teams, coaches and players. Coors Light/LigaMX promotional packaging at local stores will remind fans that their strongest passion, soccer, can help them win great prizes.

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