Coors Light’s ‘Fanaticos del Frio’.

Coors Light is giving fans unprecedented access to one of the sport’s most elite and passionately-followed soccer leagues via “Fanaticos del Frio,” an in-depth and interactive online soccer experience. Legal-drinking-age soccer fans can head to www.FanaticosDelFrio.com and be treated to exclusive to FMF’s Primera Division access, as well as find scores, stats, plays and articles.
 
The new website features a variety of content that brings a new level of interactive excitement to the actual game-viewing experience and also enables fans to follow their favorite teams and players more closely in between games.  At the heart of “Fanaticos del Frio” is Ms. CoolCast, the online host of the Primera Division games.  Click on the CoolCast section of the site during select live games, choose your team, and Ms. CoolCast joins you on screen to cheer on your team throughout the game.
 
“Ms. CoolCast will celebrate your team’s goals, talk smack to the referee when he makes bad calls, and call out players pretending to be hurt during fouls,” said Cris Rivera, Hispanic marketing manager for Coors Light. “She watches the game with you and if you’re feeling like your team is not performing as they should, she will do her best to make you feel better.”
Coors Light’s ‘Fanaticos del Frio’.
 
Coors Light is giving fans unprecedented access to one of the sport’s most elite and passionately-followed soccer leagues via “Fanaticos del Frio,” an in-depth and interactive online soccer experience. Legal-drinking-age soccer fans can head to www.FanaticosDelFrio.com and be treated to exclusive to FMF’s Primera Division access, as well as find scores, stats, plays and articles.
 
The new website features a variety of content that brings a new level of interactive excitement to the actual game-viewing experience and also enables fans to follow their favorite teams and players more closely in between games.  At the heart of “Fanaticos del Frio” is Ms. CoolCast, the online host of the Primera Division games.  Click on the CoolCast section of the site during select live games, choose your team, and Ms. CoolCast joins you on screen to cheer on your team throughout the game.
 
“Ms. CoolCast will celebrate your team’s goals, talk smack to the referee when he makes bad calls, and call out players pretending to be hurt during fouls,” said Cris Rivera, Hispanic marketing manager for Coors Light. “She watches the game with you and if you’re feeling like your team is not performing as they should, she will do her best to make you feel better.”
 
The CoolCast section gives consumers the option of activating their computer’s camera to take photos of how they celebrate their game-watching experience. Those photos can then be shared during a broadcast of a future game. This section also displays a scrolling Twitter feed where fans can see what others are saying about the game and even join in on the conversation. Fans who visit the site will have the opportunity to discuss the game in real-time and see how the rest of the country feels about the action on the field.
 
“We set out to revolutionize the way our U.S. consumers watch Mexican soccer,” said Rivera. “Fanaticos del Frio will enhance the Primera Division games our fans already follow, but now in an exciting and interactive way from their laptop.  The site is sure to become the soccer aficionado’s one-stop-shop to live the sport they love.”
 
 
The CoolCast section gives consumers the option of activating their computer’s camera to take photos of how they celebrate their game-watching experience. Those photos can then be shared during a broadcast of a future game. This section also displays a scrolling Twitter feed where fans can see what others are saying about the game and even join in on the conversation. Fans who visit the site will have the opportunity to discuss the game in real-time and see how the rest of the country feels about the action on the field.
 
“We set out to revolutionize the way our U.S. consumers watch Mexican soccer,” said Rivera. “Fanaticos del Frio will enhance the Primera Division games our fans already follow, but now in an exciting and interactive way from their laptop.  The site is sure to become the soccer aficionado’s one-stop-shop to live the sport they love.”