Copa Airlines launches SuperViajeros – Nuevos Destinos online.
December 31, 2011
Nobox just launched the Facebook application, SuperViajeros – Nuevos Destinos (SuperTravelers – New Destinations), an online interactive adventure for its client, Copa Airlines. The application allows users to take virtual trips and share them with their friends for a chance to turn their digital dreams into high-flying reality. The more users share their virtual flights, the better their chances to win the trip of their dreams, courtesy of Copa Airlines. Two “SuperViajeros” will be selected at the end of the promotion to receive round-trip airfare for them and a
guest to the destination of their choice, turning their online gaming experience into the ultimate virtual reality.
“Travel plans are some of the most highly discussed topics on Facebook. Users are curious to know where their friends are traveling to,” said Nobox founding partner and Chief Executive Officer Carlos García. “It’s these social currency insights that are the driving force behind the application.”