Copa America Hits LA.
June 30, 2001
In Southern California, KMEX-TV, Channel 34 scored a major “GOAL” Wednesday evening with Univision’s live coverage of the Copa América. KMEX-TV with its broadcast of the semi-final match of Mexico vs. Uruguay was the most-watched station in Los Angeles – regardless of language – during the 5:30 to 8 p.m. time period. This is according to Nielsen Media Research’s NSI Household Overnight Ratings for July 25, 2001.
KMEX-TV’s broadcast of the game, televised live from Pereira, Colombia, posted higher ratings than every other station in the market.
Average Time Period Ratings
5:30 to 8 p.m., Wednesday, July 25, 2001
Station HH Rating
KMEX (Copa América: Mexico vs. Uruguay) – 5.7/11
KABC – 5.5/11
KNBC – 3.6/7
KTTV – 3.6/7
KTLA – 3.5/7
KCOP – 2.9/6
KCBS – 2.8/6
KCAL – 2.3/4
KVEA – 2.1/4
Source: Los Angeles NSI
(Each NSI rating point represents 53, 542 households in Los Angeles.)
The Copa América Championship Game was televised live from Bogota, Colombia on Sunday, July 29th from 2 to 5 p.m. on KMEX-TV/Univision.
This latest viewership triumph comes on the heels of Tuesday’s primetime victory for KMEX-TV. Univision’s finale of the hit summer telenovela, “Abrázame Muy Fuerte”, was the highest rated primetime program in Los Angeles, ranking even higher than KABC-TV’s “Who Wants to Be a Millionaire” on July 24, 2001.
