Copa Toyota Libertadores drives viewership @ Fox Sports en Espanol.

For the third consecutive year, Fox Sports en Español’s live and exclusive telecasts of the prestigious Copa Toyota Libertadores continue to drive viewership for the Spanish-language cable sports network. According to Nielsen Media Research, national Hispanic ratings for the recently concluded 2006 edition of the five-month, 138-game tournament increased, among men 18-49 and adults 18-49, nine and 11 percent, respectively, while impressions across both demos jumped an average of 13 percent.

“The Copa Toyota Libertadores continues to be among our most successful tournaments, both among viewers and advertisers looking to reach the coveted 18-49 male demographic,” said David Sternberg, executive vice president and general manager of Fox Sports en Español. “Thanks to our viewers who come to us for the most complete and exclusive coverage of the best Latin American club soccer available in Spanish, the Copa Toyota Libertadores has emerged into one of soccer’s elite programming properties from start to finish and we look forward to even stronger results next year.”