Copa Toyota Libertadores Is A Ratings Winner @ Fox Sports en Español.
July 4, 2003
Fox Sports en Español’s coverage of the 2003 Copa Toyota Libertadores, Latin America’s most prestigious annual club soccer tournament, has proven to be a ratings winner for the network. The two final games of the competition between Santos of Brazil and Boca Juniors of Argentina generated a 5.7 Hispanic household rating and a 4.7 coverage rating among Hispanic men 18 to 49 according to Nielsen Media Research, surpassing the network’s own ratings projections.
Beginning in February, the first round of 96 games delivered a solid 1.7 household rating average and a 1.2 coverage rating among men 18 to 49. The first round was highlighted by the exceptional delivery of the Pumas (Mexico) vs. Bolivar (Bolivia) match, which produced a 6.7 household rating and a 5.7 among men 18 to 49.
Ratings surged again as the tournament moved into its second phase of 16 games , showing increases of 59% to a 2.7 household number and 50% for men 18 to 49, to a 1.8. The second round was highlighted by the Cruz Azul (Mexico) vs. Deportivo Cali (Colombia) match on May 6, which delivered a 7.3 household rating and 6.3 men 18-49 number.
The tournament continued building momentum as it entered the quarterfinals phase with ratings growing another 52% on households, to a 4.0, and 94% against men 18-49 to a 3.5.
“The Copa Toyota Libertadores on Fox Sports en Español proved to be a powerful ratings vehicle for our sponsors, ” says Tom Maney, Senior Vice President of Advertising Sales for Fox Sports en Español. “These games, which are all televised live mid-week, have delivered ratings in both the Adult and Men’s categories in a mid-week time period never before seen in Spanish language cable television. This is a win-win for everyone. Our viewers are ecstatic over our broadcast coverage of the competition, and every one of our sponsors is thrilled with their Copa Toyota Libertadores sponsorship involvement. We look forward to the return of the Copa Toyota Libertadores to Fox Sports en Español in 2004.”
The network retains the exclusive U.S. broadcast rights to the popular six-month tournament, including all playoffs and finals, through 2007.
