Corona Tools chooses Refuel Agency to Drive Brand Awareness

Starting in 1928 with the invention of the orange shears that revolutionized the citrus industry, Corona Tools has been a staple for landscaping and construction professionals. Today Corona Tools is driving their direct-to-consumer marketing into the future as they focus efforts on Hispanic industry professionals, and has selected Refuel Agency to lead their strategic marketing and brand awareness.

Corona initially tapped Refuel Agency to conduct custom research on Hispanic professionals. This research uncovered respondent purchase behavior, messaging, and how to communicate in-market. Based on the survey results, Refuel developed a hyper-targeted strategy to reach Hispanic professionals in community, while they are commuting to or are at work. Messaging will be developed for performance creative that is specific to Hispanic industry professionals.

David Mesas, VP of Multicultural Growth & Strategy at Refuel Agency, is excited to be chosen as the winning agency. “Through the custom research we conducted, as well as our three decades of experience, we were able to decipher the ideal way to reach this Hispanic professional. By utilizing in language creative and day in the life omnichannel ads, Corona will authentically connect with this audience.”

“Our heritage and customer base are extremely important to Corona Tools so it was important to work with an agency that could help discover meaningful insights to evolve our products, communication and passion to help the pro,” said Melissa Williams, North America Vice President of Sales and Marketing. “Refuel Agency brought that and so much more. The research will feed our next generation of products and connect us even further within the Hispanic marketplace.”

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