Costa Media launches WFAX 100.7 LA PANTERA
June 9, 2022
COSTA MEDIA has acquired Radio station WFAX 100.7 FM / 1220 AM that covers the Washington DC metro area including Delaware, Maryland, and Virginia (DMV).
“Our mission is to super-serve the Latino communities in Washington DC, Delaware, Maryland, and Virginia by introducing a NEW FORMAT that combines Regional Mexican Music with a mix of Latin Pop and Latin Urban,” said José M Villafañe, Managing Partner and Founder of Costa Media LLC. “We launched our first station in Boston, on August 1st, 2021, and now we expand into the D.C. DMA. We see an opportunity to create and forge partnerships in the local market to super-serve the DMV local Latinx and bilingual community through our format, LA PANTERA.”
LA PANTERA brings a unique proven format that combines Regional Mexican and Spanish Urban music and content targeting the 17% of the Hispanic/LatinX DC population originally from Central America, South America and the Caribbean, as well as the bilingual English-speaking community through multimedia platforms. Fulfilling the euphoric Hispanic fandom for Fútbol/Soccer, the FIFA World Cup Qatar 2022 will air in the DC area in Spanish EXCLUSIVELY on LA PANTERA.
LA PANTERA format already airs in multiple US DMAs successfully.
