Countrywide Radio Campaign Promotes African American Dream Of Homeownership.

Expanding upon its role as a national leader in residential finance and a leading provider of mortgage loans to African Americans, Countrywide Home Loans, Inc. has launched a new radio advertising campaign designed to appeal to the homeownership aspirations of African American families.

The new radio campaign focuses on the perceived barriers that many African Americans and others harbor about buying a home, including common misconceptions regarding credit issues, down payment costs and other apparent obstructions to making the dream of homeownership a reality.

Aimed at raising awareness and fostering Countrywide as the lender of choice among African American consumers, the ads feature Countrywide’s innovative products, including its new Optimum Loan(SM), which offers low down payment options, relaxed credit guidelines and allows for multiple income sources to facilitate more approvals. The spots invite consumers to call Countrywide’s dedicated line — 877-U-CAN-OWN (877-822-6696) — to find out just how easy qualifying for a home loan can be.

“We want the African American community to know that with the multitude of Countrywide mortgage programs to fit a variety of financial situations, the dream of homeownership is truly within reach for many who may think otherwise,” remarks Rodolfo Saenz, executive vice president of Emerging Markets for Countrywide. “We want to show our customers how to leverage Countrywide’s strong product offerings and unparalleled expertise and to take advantage of our ongoing dedication to helping them achieve their homeownership goals.”

Saenz says the radio advertisements should appeal to African Americans’ strong sense of community and neighborhood ties as they will highlight Countrywide’s local experts who work in the community and who have the ability to ensure fast, easy approvals and better overall service. Radio ads for the campaign will air through September during morning drive times in six major U.S. markets: Atlanta, Chicago, Detroit, Los Angeles, New York and Washington D.C. The campaign depicts emotiona
l moments that further build on the “Realize your dreams(SM)” national branding initiative launched by the company earlier
this year.