Cox Communications launches Si TV in Louisiana.

Si TV launched on Cox Communications in the Greater Louisiana area serving Baton Rouge and Lafayette.

“Louisiana has a history of being culturally diverse and we want to reflect that with the channels we offer,” said Jacqui Vines, vice president and general manager, Cox Communications Louisiana. “We know that our digital cable customers will be excited with this new addition to our channel line-up.”

“Our programming captures the changing face of America,” said Rori Peters, SVP of Affiliate Sales. “We are excited to launch Si TV in the Greater Louisiana area because it validates our effort to provide a multicultural audience with compelling, culturally-relevant entertainment in English.”