CPG Off to a Slow Start, but What’s Next? [REPORT]
May 18, 2017
Uncertainty is causing consumers to engage in money-saving efforts, but they’re still opening their wallets for the right premium products.
In the wake of a mixed economy, the unknown of a new kind of presidency and a complex retail marketplace, U.S. consumers began 2017 with a lot of change and uncertainty. According to the latest IRI Consumer Connect™ survey, these factors contributed to 2017 getting off to a shaky start with consumers. And yet, economic expectations for the remainder of the year are positive.
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