Creative Civilization AOR For City Public Service.
December 13, 2002
To help achieve its communication goals, City Public Service has named Creative Civilization as its agency of record for advertising and other marketing communications initiatives. New messages in various mediums are anticipated to begin in the first quarter of 2003.
CPS selected Creative Civilization through a comprehensive review process of San Antonio advertising firms that expressed interest in helping meet the utility’s communication needs. “Although many firms demonstrated outstanding capabilities, our selection team felt that Creative Civilization’s experience and creativity could best meet CPS’ requirements,” said Bob McCullough, CPS director of corporate communications.
Acquired by the city of San Antonio in 1942, CPS is one of the nation’s largest municipally owned energy companies, serving almost 600,000 electric customers and more than 300,000 natural gas customers. Proceeds from CPS remain in San Antonio and account for more than one-fourth of the City’s annual operating budget for police and fire protection, street improvements, parks and other services.
“We are excited to participate in the communication of vital CPS safety and conservation messages as well as other messages of importance to CPS customers,” said Al Aguilar, Creative Civilization chairman and CEO.