Creative Civilization ‘Gotta Be There’ For San Antonio Spurs.
October 12, 2001
Creative Civilization has created a campaign, including a new logo, to launch the San Antonio Spurs new season. The “Gotta Be There” campaign is being used to promote games and build up spirit of Spurs fans.
The 2001-2002 Spurs season promises to be a memorable one with the welcome of newcomers to the team and the invigorating spirit and leadership of the Spurs veterans. “Gotta Be There perfectly describes the value of being at a game to experience all of the entertainment,” said Adolfo Aguilar, president and CEO of Creative Civilization.
The new “Gotta Be There” campaign will be incorporated and utilized in all aspects of the Spurs advertising including television, radio, outdoor billboards, game tickets, and media promotions.
“We’re excited about the new season and our new ad campaign,” said Bruce Guthrie, vice president of marketing for the San Antonio Spurs. “It is generating excitement with the fans and ticket sales are moving quickly.”
