Creative Civilization Honored With Silver Spur Award.
February 11, 2003
Creative Civilization received a Silver Spur award from the Texas Public Relations Association (TPRA) for the Texas Department of Health’s Tobacco Prevention and Cessation campaign in the 2003 Special Projects Media Relations category.
Public relations practitioners from around the state gathered March 1 in Houston for TPRA’s 2003 Silver Spur/Best of Texas Awards banquet – the only statewide competition for Texas public relations professionals.
The Tobacco Prevention and Cessation campaign encouraged Hispanic adults and teens to prevent or quit smoking through simultaneous advertising, promotions and public relations that delivered key messages to its target audience in southeast Texas.
Strategies for the teen and adult campaign consisted of dispelling current myths surrounding tobacco use and focusing on the traditional closeness found among Hispanic families. Spokespersons for the tobacco campaign included the Texas Commissioner of Health Eduardo Sanchez and Hispanic ballplayers from the Houston Astros. Other tactics included promoting the Spanish-language American Cancer Society Quit Line and producing TV and radio public service announcements.
Creative Civilization’s winning efforts also led to the Texas Department of Health’s first-ever participation at major Hispanic events, such as Cinco de Mayo and the Lowrider Car Show.
“We are proud to be honored for developing one of the top Texas public relations campaigns for 2002,” said Gisela Girard, president and COO of Creative Civilization. “It is always a mark of distinction to be recognized for your dedication and value to the PR profession by your peers.”
The Silver Spur/Best of Texas Awards Competition was held in conjunction with TPRA’s 49th annual conference. TPRA President Debi Miller said, “The TPRA awards show who is the best of the best. Entries are judged by top public relations professionals. Creative Civilization should be proud that its Tobacco Prevention and Cessation campaign was chosen as the ‘best of the best’ from a field of superb entries.”
The Silver Spur is TPRA’s highest recognition for superior public relations achievement in 11 categories. No secondary awards or certificates are presented.
