CreativeOnDemand Sweeps Miami Addys.
February 6, 2006
Coral Gables-based CreativeOnDemand announced its showing at the Miami Advertising Federation’s Addy Awards held Saturday, February 25. The agency took home a “Best of Show” Broadcast for “Ink”, a fully animated spot for the VW Touareg, in addition to 7 Gold Addys and 35 Silvers – more total Addys than any other agency.
The winning “Best of Show, English” spot uses innovative animation created by London-based Nexus and an “a capella” music track created by Miami’s Personal Music to showcase how the VW Touareg SUV can easily prevail over life’s everyday obstacles. “Ink” was awarded an additional 4 Gold Addys and 3 Silver Addys.
Originally conceived for the U.S. Hispanic market, “Ink” was subsequently aired globally and in U.S. general market.
Silver and Gold Addy winners will now move into the regional Addy competition which includes Ad Feds in the Southeast and the Caribbean.
