CREATORS UNCOVERED: Insights from a Nationally Representative Study of US Creators
November 18, 2023
In the ever-evolving digital landscape, Content Creators wield significant influence, shaping our world through their creations and attracting an increasing share of marketing investment. This newly released study offers the first statistically reliable look at the Creator landscape. It sheds new light on the size, shape and motivations of this influential community and the evolving relationship between Creators and brands.
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