Creaxion & Lanza Group Launch Strategic Hispanic Marketing Alliance.

Creaxion announced it has formed a strategic alliance with the Lanza Group in Atlanta. The two firms will work closely together to help existing and future clients market their products and services to the burgeoning Hispanic marketplace.

“Hispanics now represent 13.5% of the U.S. population,” said Mark Pettit, Creaxion’s president and CEO. “That translates into an estimated $764 Billion in purchasing power in 2005. It’s a huge opportunity that mainstream companies — who are currently not addressing this market — must figure out how to maximize. Partnering with the Lanza Group allows us to tap into this market with confidence and credibility — immediately.”

“Partnering with Creaxion will allow us to gain access to some of the best known brands in the world,” said Ralph E. Herrera, Lanza Group’s president. “Individually our two firms know their particular niche markets intimately well; together we’ll be able to offer a powerful combination of marketing services to our clients, in two languages, across all income levels and lifestyles, with a team of experienced advertising and marketing professionals.”

Earlier this year, Creaxion launched a “Niche Marketing” practice, targeting Luxury Brand Buyers, Gays and Lesbians and the Emerging Youth Market (8-25).