Crest Celebrates Its Birthday.
December 11, 2004
A whole new generation of kids will be proudly declaring “Look, Mom – No cavities!” as they vie for the chance to be the next “Crest Kid”. In celebration of the brand’s 50th birthday, Crest announced today it will be searching for a child to star in the next Crest print ad and receive a $25,000 college scholarship.*
“Crest launched back in 1955 as the first toothpaste with fluoride and helped to improve the oral health of millions,” said Sarah Irizarry, brand manager, North American Oral Care. “This contest is Crest’s way of celebrating its heritage and commitment to helping millions of families attain healthy, beautiful smiles for life.”
The contest kicks off and entries can be submitted in English or Spanish online until midnight February 14 or through mail-in. Parents of children ages five to ten can enter a photo of their child smiling, along with a statement explaining why their child believes he/she should be the next Crest kid. Official rules and entry details are available at http://www.crest.com
