Cristina Saralegui & Diageo help Hispanics achieve homeownership.
February 5, 2007
As part of the Estamos Unidos con un Propósito (We Are United with a Purpose) campaign, Diageo will donate $250,000 to the National Council of La Raza (NCLR), to make the American dream of homeownership a reality for Latinos. Cristina Saralegui, celebrated Latin journalist and TV personality, joins Diageo and NCLR in order to raise awareness of available homeownership resources that can assist Hispanics to become homeowners.
“This year’s initiative was developed with a very specific objective in mind,” said Maribel Viteri, Multicultural Marketing Manager for Diageo. “We want to help make one aspect of the American dream, that of owning your own home, an achievable goal for U.S. Hispanics.”