Cristina Saralegui joins the ‘Bienestar sin Barreras’ team.

As part of the “I cook with Olympia” campaign, Cristina Saralegui will join the Sin Barreras family to launch the new product “Bienestar sin Barreras” which translates as well-being without barriers. The celebrated Latin TV personality, will cook with Olympia in an effort to raise awareness of healthy cooking and well being among Hispanics.

“I’m excited about joining forces with the Sin Barreras family to help educate Latinos about the importance of living a healthier lifestyle,” said Saralegui. “Making ourselves aware of the health issues facing our Community is the first step in improving our quality of life.”

The national campaign will be launched June 11 on all mayor Hispanic TV networks and will promote Bienestar sin Barreras as a free gift with the purchase of Olympia’s basic set.

Bienestar sin Barreras is a multi-media guide that explains how to lead a healthier life by making small changes. This guide was developed by the creators of Ingles sin Barreras, Lexicon Marketing, a pioneer in developing products to help Hispanics achieve their dreams in the United States.

“Bienestar sin Barreras, was developed as a response to the need of Hispanics to lead healthier lifestyles” – said Valeria Rico, President of Lexicon Marketing. “It really alarmed us that in comparison to the rest of the population in the United States, Hispanics have a greater risk in suffering from diabetes, obesity and cardiovascular diseases; and many times eating habits and the lack of information in Spanish are the causes of this problem ”.

This new guide will go hand in hand with the company’s exclusive cookware line Olympia. Lexicon Marketing launched Olympia in 2003 to provide the best quality in cookware sets to Hispanic families in the United States. Olympia enables healthy cooking, because its materials allow cooking with little oil or grease and thereby enable foods cooked with Olympia to keep their natural nutrients and vitamins.

The campaign invites consumers to take the first step into healthy living by cooking with Olympia and learning more about healthy living, eating and exercising through Bienestar sin Barreras.