Cristina Saraleguie is a Yellow M&M in heels.
August 11, 2008
Cristina Saralegui has been chosen to the first Spanish-language television personality to be converted into an M&M character for the Mars Snackfood’s M&M’S Brand. Cristina will be featured as a yellow M&M with matching pumps and a microphone in her hand for the brand’s Inner M campaign and will appear in print advertisements nationwide. The caricature captures the charming and infectious personality that has made Cristina one of the most beloved personalities in the Hispanic culture. The ad will debut in the November issue of People en Español on stands October 4th.
“How incredible to be an M&M!” said Cristina, “They’re such an integral part of American culture and I think they really captured my personality– I can’t wait until little Domenic can understand that his grandmother is a candy! “
Michele Kessler, vice president, marketing, Mars Snackfood US. “Christina Saralegui is a great brand ambassador — she embraces life with passion and humor, and her ‘Inner M’ reflects those characteristics.”