CruiseOne Reaches Out To Hispanic Customers.

CruiseOne announced the launch of a new cruise vacation marketing initiative targeted at Hispanic audiences in the U.S. The program, called Cruceros Fantasticos, seeks to tap into the growing market of Hispanic cruisers in North America.

New Spanish-language advertising, brochures, and a website are intended to create interest and demand from a market segment that is comfortable in conducting business in English but may prefer the option of dealing with a cruise specialist who speaks fluent Spanish.