CTV Could Be a Game Changer for Struggling DTC Brands

By Mike Hauptman

DTC brands earned lavish praise from the advertising world for their mastery of performance marketing, especially on social platforms. Brands like Allbirds, Dollar Shave Club, and Bonobos showed they could succeed on the basis of direct relationships with consumers. It was a particularly compelling value proposition for an ecosystem already moving toward first-party data due to privacy concerns.

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Courtesy of The Association of National Advertisers