CULTIQUE launches

CIVIC (a Seacrest Global Group Company) announced a new cultural insights and strategy venture – CULTIQUE – a boutique offering that crafts bespoke cultural insights for forward-looking businesses. Founded by leading cultural advisors Linda Ong and Sarah Unger, the agile consultancy maximizes the impact of brands, content and products to work faster, better and smarter in a world of constant change.

“We’re in a cultural ‘perfect storm’ of events right now. The pandemic, racial injustice and economic catastrophe, along with political chaos and climate change, are each undergoing paradigm shifts which in turn intensify the others,” says Linda Ong, CEO + Founder, CULTIQUE. “Our unique and proven approach to culture separates the signal from the noise to help brands align with the rapid pace of change to pivot, respond and optimize their businesses.”

“Our mission at CIVIC is to help our stakeholders do the work worth doing, especially at a time when society is demanding more from brands and business leaders. Increasingly, this requires a deeper understanding of culture and where it’s heading – that’s why we thought this was an important clarion call to elevate the Cultural Insights and Strategy offering within our own brand. We’re proud to give Linda and Sarah a platform to expand their influence with CULTIQUE,” says Nate Schreiber, Co-CEO, CIVIC.

“We think of our clients as building rocket ships. Our job is to study the atmosphere, helping them calibrate in order to meet their brand, audience and business goals. That demands an unparalleled level of trust and responsibility we don’t take for granted. As cultural insights are now mission-critical for future-proofing businesses, we’re thrilled to chart a new course at the intersection of anthropology, business strategy, and cultural investigation,” says Sarah Unger, Partner + Co-Founder, CULTIQUE.