In late 2021, Zefr commissioned Forrester Consulting to evaluate the current state of video advertising and brand suitability, uncovering valuable insights into how marketers are currently approaching brand safety and brand suitability.
This much needed study, The Maturation of Brand Suitability, covers the evolution of brand safety and suitability and features insights from over 325 marketing decision-makers who oversee video advertising strategies across industries in the US and the UK.
The study reveals important consequences around current approaches to brand safety, including the risk of losing consumer trust. It also offers actionable recommendations and highlights the need for marketers to adopt proactive brand suitability strategies including adhering to a common taxonomy and utilizing technology to foster deeper relationships and more meaningful experiences with target audiences.
To download report, CLICK HERE.