d expósito & Partners helps Amway launch Special on Telemundo.

d expósito & Partners together with Amway, announced the official launch of Fábrica de Sueños presented by Amway, a one hour special that will take viewers through a Latino celebrity’s journey to stardom. 

On Sunday, December 12th at 10pm EST/9pm CST, the first show of Fábrica de Sueños, hosted by Mexican television personality, Monica Noguera, will feature Cuban born singer, songwriter, actor Jencarlos Canela.  This one-hour special will take viewers through the journey to stardom of the artist; from his first steps to achieve his dreams, to the encouragement and support of his family and friends and finally to the fans, who have helped pave the road to success.

Amway is the featured title sponsor of this truly one-of-a-kind multi-platform initiative. The advertising agency partnered with Telemundo networks to create a customized show that will air exclusively on the network. 

“Fábrica de Sueños is an initiative that is comprised of a one hour show, a sweepstakes component and a private VIP concert with a featured artist, cross promotions on top-rated Telemundo programs such as, Levántate and Enfoque and extensive digital and mobile efforts on Telemundo.com.  It is the first of its kind,” stated Gloria Constanza, Partner and Chief Contact Strategist, d expósito & Partners

Interview with María Celeste: http://msnlatino.telemundo.com/especiales/Especiales_Telemundo/video_player?uuid=7a3267e6-55b2-42a5-a2ef-f6d7cc17305e>

Behind the scenes –”Mi Corazón Insiste” latest video:
http://msnlatino.telemundo.com/especiales/Especiales_Telemundo/photo_gallery/2010-12/Detras_de_Mi_Corazon_Insiste>

Promo #1 Fábrica de Sueños:
http://msnlatino.telemundo.com/especiales/Especiales_Telemundo/video_player?uuid=1c48cbed-1d2d-466c-b447-21927788e4bf>

Promo#2 Fábrica de Sueños:
http://msnlatino.telemundo.com/especiales/Especiales_Telemundo/video_player?uuid=-f2fddb2d-790f-4ecc-b76b-6ad426504d5b>