Amica Mutual Insurance Co. recently completed its inaugural campaign for the Hispanic market, partnering with d expósito & Partners as its agency.
“The agency has been agile and instrumental in helping us develop our Hispanic strategy,” said Ed Naya, assistant vice president in charge of Amica’s Hispanic marketing. “We’ve worked together successfully over the last several months to build our strategic planning and creative services, which encompass television, radio, paid search, stream ads, billboards and Web development. These initiatives include the design of TuAmica.com and, most recently, direct mail.”
“Amica’s approach to the market is smart and refreshing,” said Fernando Fernández, partner and chief client officer of d expósito & Partners. “It’s gratifying to see the attention to cultural relevance by a first-time advertiser in our Hispanic market, as well as their differentiated approach to find and solidify a strategic space that will separate them from a crowded category.”
This is the first announcement from Amica regarding their work relationship with d expósito & Partners. Amica is consistently recognized for its outstanding customer service. In fact, the company experienced much of its early growth through word-of-mouth recommendations from satisfied customers.
“It’s just been in the last 20 years or so that Amica has actively marketed its services to the public. At one point, you had to be recommended by a member to get an Amica insurance policy,” Fernández said. “This commitment to quality insurance and superior customer service will give Amica an important edge among Hispanics.”
“The Hispanic market is injecting new energy into America’s economy,” Naya said. “Our association with d expósito & Partners is dedicated to sharing with Hispanic consumers the unmatched benefits of Amica and its various insurance offerings.”
