d expósito & Partners receives Telly Award for McDonald’s commercial.

d expósito & Partners announced that it won a Bronze Telly Award for its work on the New York Tri-State McDonald’s Southern Style Chicken Biscuit launch. The Telly is a premier award honoring outstanding local, regional, cable TV commercials and programs, showcasing the best work of the most respected advertising agencies in the world.

The television commercial, “Bedsheets”, aims to familiarize Hispanic consumers in the New York Tri-State area with McDonald’s Southern Style Chicken Biscuit breakfast item. In doing so, the agency developed the TV creative based on the proposition of having a delicious breakfast that is of substance and “wakes-up your senses” to get you going in the morning. The concept, which borrows a popular Spanish phrase, shows tired people with bed sheets and pillows stuck to them to create viewer intrigue and visually communicate the challenge many experience with getting up in the morning.