d exposito & Partners wins Hispanic in health-related account.
June 20, 2010
The Visiting Nurse Service of New York has announced the selection of Curtis & Perry, together with multi-cultural agencies d exposito & partners and IW Group, as advertising agencies for VNSNY CHOICE.
This new assignment builds upon a brand identity project for VNSNY CHOICE Health Plans that Curtis & Perry completed late in 2009. Impressed with its grasp of their business and strategic thinking, the client has now charged the three agencies with turning these insights into results in the New York City marketplace.
The assignment includes brand and product advertising, as well as orchestrating a variety of grassroots marketing initiatives targeting specific Hispanic and Asian communities throughout the city. The goal is to help CHOICE get to the next level – to meet its ambitious sales targets by increasing qualified leads, while also increasing awareness and preference for the brand.
