d expósito & Partners Wins HPRA National ¡BRAVO! Award for Nielsen: Advancing Inclusivity and Representation in Media

d expósito & Partners and its public relations practice, Resonant, proudly announce their recognition at the 2024 HPRA National ¡BRAVO! Awards, winning in the B2B category for exceptional work with Nielsen in promoting inclusivity and representation in media. The agency’s strategic efforts amplified Nielsen’s inclusive representation reports, known as their Diverse Intelligence Series (DIS), which emphasize the critical importance of media diversity and actionable strategies for brands to better connect with diverse audiences.

“Nielsen has been a long-standing champion of inclusion across the media landscape. We do it through accurate measurement and representation of diverse audiences,” says Stacie de Armas, SVP, Inclusive Insights & Intelligence at Nielsen. “The insights in our Diverse Intelligence Series underscore the significance of inclusive content and the power of diverse audiences–crucial for both content creation and effective advertising strategies that resonate with these audiences.”

Through a comprehensive approach leveraging key events, strategic partnerships, and thought leadership, d expósito & Partners demonstrated how diversity enhances media reception and brand impact. The campaign achieved over 100 earned media placements and a staggering 2.5 billion impressions, solidifying Nielsen’s leadership in advancing media inclusivity.

Key campaign components included robust media relations, compelling social media content, and strategic positioning to educate the business community on the immense value of diversity and inclusion in media and entertainment. By addressing the intersections of culture, identity, and representation, the initiative successfully underscored the business case for inclusivity in today’s dynamic media landscape. Patricia Ratulangi, Vice President of Global Communications, Diversity, Equity & Inclusion/Corporate Social Responsibility at Nielsen, shared her thoughts on the campaign’s impact:

“Using Nielsen research and insights, we create narratives to advance inclusivity in media. The partnership with d expósito & Partners has been instrumental in ensuring that those narratives resonate with clients and the industry, demonstrating how a deep understanding of media and audience behaviors drive audience engagement and brand success. This recognition underscores the power of collaboration in driving meaningful change.”

The award marks a milestone for d expósito & Partners, aligning with its bold new Cultural Dexterity positioning and its forward-thinking discourse of today’s New America.

The HPRA National ¡BRAVO! Awards, represent the highest honor in Hispanic and multicultural communications. This year’s awards continue to highlight the innovative, creative, and culturally competent campaigns shaping the industry.

“We are honored to receive this recognition from HPRA,” said Daisy Expósito-Ulla, Chair and CEO of d expósito & Partners. “This award is a testament to our team’s commitment to advancing multicultural marketing and leveraging the power of diversity to create meaningful connections that drive results.”

In addition to its win for Nielsen, the agency was shortlisted on the Campaign of the Year category for its work on the Smithsonian’s National Museum of American History exbibit, “¡De última hora! Latinas Report Breaking News,” which highlights the groundbreaking work of Latina journalists in U.S. history.

As d expósito & Partners continues to champion diversity and inclusion in the communications landscape, this recognition further cements the agency’s leadership in transforming cultural insights into winning campaigns that produce impactful results.